Thank you for all you do all year through to make The
Last Green Valley the most wonderful place on earth to live, work and
play!
Familiarize
yourself with the 35-towns of The Last Green Valley
National Heritage Corridor. Visit: http://www.TLGV.org for a
complete listing of area attractions, accommodations, restaurants,
outdoor activities, bike routes, scenic roads, and much more.
This will enable you and your
staff to better serve the needs of your regular
customers and visitors, while becoming an ambassador to our
beautiful Last Green Valley.
U.S. Travel Association Report:
Travel Promotion: Smart Investment for Economic
Vitality
Visit: www.ustravel.org and click on: Download full report
Highlights from the
Executive Summary:
Travel and tourism is a
cash-generating machine for state and local governments. In 2010,
travel generated $118 billion in tax revenue to government at
all levels, $53 billion of it to state and local governments.
Investing taxpayer dollars in
the effective travel promotion of a state, city or town leverages
this cash machine by increasing traveler visits, delivering more traveler spending within local communities,
driving local job creation and generating tax revenues that far outperform the initial investment.
In today's highly competitive
travel market, states that maintain or even increase funding for their
destination seize market share, while those that cut programs
suffer immediate revenue shortfalls and other negative economic
consequences.
While reducing travel
promotion funding during difficult economic times may seem to offer
quick budget savings, travel promotion must be understood as a strategic
investment. Focusing on the supposed
short-term benefits of reducing travel promotion budgets will have
lasting, damaging repercussions for a destination.
Government officials should not only welcome programs
with a proven record of boosting revenues, generating tax dollars and
creating jobs, but operate like leading forward-looking businesses
and make investments in the future of these programs. Travel
promotion is a solid return on investment.
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